Tip for a good and natural adventure and event company

A couple of weeks back I went to a superinspirational 2 day course in ‘Bærekraft’. Bærekraft is a beautiful Norwegian word for Sustainability and it would literally translate into “Power to bear”.  In this course we discussed The power to carry a business forward without leaving negative impacts and to push for a sustainable development of the business and its surroundings. In particular we moved into discussing the different certifications including Miljøfyrtårn, ISO 14001 , Svanen, Blue Flag etc. The course was one large scoop of inspiration and a reminder about what we should not forget when we try to gain competitive advantage in an already competitive environment. The course was held by Høve Støtt, an environmentally friendly experience producer as they call themselves, who strives to achieve excellence through operating in a sustainable manner. A small company however a frontrunner and a very good example of how a business should be run. Their businessmodel is to spread environmental awareness through eco friendly activities for groups and individuals in the Hallingdal valley.They also run presentations and courses like the one I went to, and are so genuinely true to their beliefs on environmental ethics. So if anyone needs a an activityprovider in Norway who takes Sustainability seriously, please take use of Høve Støtt, they deserve the attention!

/Eva Alm

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Protecting Children’s Rights is everyones business

UNICEF, The UN Global Compact and Save the Children recently launched a set of ten business principles established to support and protect children’s rights.

What I find interesting is that these principles go beyond only focusing on the issue of child labor. The principles take a holistic approach to how the business community can support children’s rights and wellbeing. For example principle #6 focus on responsible marketing towards children. Principle #9 focus on how companies can contribute to help children in emergency situations. Principle #3 focus on providing decent working conditions for young people, parents and caregivers. This initiative clearly demonstrate that companies can take more responsibility for children in the communities and countries they operate in.

Read about the Children’s Right’s and business principles in detail at www.unglobalcompact.org

Gender perspectives on CSR

The popular tv show Mad Men set in New York’s emerging advertizing industry of the 1960’s, underlines the challenges and difficulties women were faced with when entering the workplace at the time.  Sexual harassment, being ignored by their leaders, and thick glass ceilings, just to mention a few.  Since then, women have moved far in the workplace (at least in some countries).

Yet, in 2012 for performing the same work women still (statistically) receive lower salaries than male colleagues,  both within the public and private sector. Women are absent from top management,  leadership positions and boardrooms across the corporate world. Furthermore, issues such as sexual harassment, abuse and low wages are problems with a gender dimension to it.

In 2010 the UN Global Compact placed gender equality on the CSR agenda through the launch of the Women’s_Empowerment_Principles. These principles address the issue of gender equality in all areas of business, including  leadership, supply chains and entrepreneurship in communities. The principles create awareness and give practical examples of what corporations can do to empower women’s role in the workplace. There is a huge potential for business to make a difference.

That said, it is not only the business community that bear the responsibility for correcting inequalities. There is a need for policies that promote women’s agency, opportunities and rights in the workplace. Policies that empower and enable the entire workforce, both men and women,  to participate and contribute with their capacity.

This part of CSR is up to all of us, in the businesses and organisations we participate in daily. If the  workplace of the 21st century was of the Mad Men, why not let the 22nd be of the Sane Men and Women?

Keeping Earth in Business

This  inspiring video shows how small and large businesses are acting as catalysts of change.  Through the project 1% for the Planet – Keep Earth in Business,  companies are contributing with 1% of their revenue to an environmental cause. Enjoy the lovely video!