A couple of weeks back I went to a superinspirational 2 day course in ‘Bærekraft’. Bærekraft is a beautiful Norwegian word for Sustainability and it would literally translate into “Power to bear”. In this course we discussed The power to carry a business forward without leaving negative impacts and to push for a sustainable development of the business and its surroundings. In particular we moved into discussing the different certifications including Miljøfyrtårn, ISO 14001 , Svanen, Blue Flag etc. The course was one large scoop of inspiration and a reminder about what we should not forget when we try to gain competitive advantage in an already competitive environment. The course was held by Høve Støtt, an environmentally friendly experience producer as they call themselves, who strives to achieve excellence through operating in a sustainable manner. A small company however a frontrunner and a very good example of how a business should be run. Their businessmodel is to spread environmental awareness through eco friendly activities for groups and individuals in the Hallingdal valley.They also run presentations and courses like the one I went to, and are so genuinely true to their beliefs on environmental ethics. So if anyone needs a an activityprovider in Norway who takes Sustainability seriously, please take use of Høve Støtt, they deserve the attention!
This inspiring video shows how small and large businesses are acting as catalysts of change. Through the project 1% for the Planet – Keep Earth in Business, companies are contributing with 1% of their revenue to an environmental cause. Enjoy the lovely video!
Hopefully in the future Sustainability and Social Awareness will be an integral part of the entire supply chain of ALL companies. Today that is sadly not the case. Mass production continues to put its toll on the environment and unsafe working conditions, low wages and child labor are still major issues in many developing countries.
There is no quick fix to eliminate these problems. However, we as consumers can contribute to drive the demand for more sustainable and ethically sourced products by choosing the environmentally friendly and fair trade options available.
Below I share a couple of my own sustainable favorites;
- Certified FAIR TRADE or ECO coffee, tea, chocolate and bananas! Read more about Fair Trade certified products on; Max Havelaar
- Textile; Swedish clothing company Lindex recently launched its Sustainable-Choice collection, and H&M have created the Conscious and Sustainable Style collection, both collections including garments made with organic cotton
- Beauty and Wellness; The Body Shops new Eco-Conscious Rainforest Hair Care is 100% biodegradable. Origins and Yves Rocher also have good environmentally friendly products.
Wishing you all a happy and green 2012!